The study provided a better understanding of what works in the field of initiating and developing green businesses, how it works and why. Based on the conclusions of the first round of research, the first part of the guide provides an easy-to-use tool to think through, plan and analyse business plans, as well as understand the most important questions an investor may pose to an entrepreneur.
The second part of the guide presents some of the financing sources that can be suitable for green enterprises. Funding is an essential topic for any green business. While the funding sources are summarized based on the findings of the literature review, and aim to provide an overview of available options, the list is non-exhaustive. Investment-readiness – what it means and why it is important – is also addressed.